Anchor Text

Any successful SEO plan should include a solid link exchange tactic. The more websites that link to your sites, the better ranking Google will give you.

An important factor is the link text or “anchor text” that other sites use. The text should be relevant to the keyword you are targetting.

Here is an example

WRONG
Click here to visit my website that sells cheap shoes
CORRECT
My website sells cheap shoes

An easy, yet effective tip.

Handy PageRank Tip

Did you know that Google ranks http://www.site.com differently to http://site.com? Anoying huh. People could be linking to your site using either link which could screw up your chances of a good PageRank.

If you’re using Apache, you can throw the below code in your website’s .htaccess file and have everything from www.site.com redirected to http://site.com – therefore eliminating any confusion and two pageranks.


RewriteEngine On
RewriteCond %{HTTP_HOST} !^jigsawboys.com$ [NC]
RewriteRule (.*) http://jigsawboys.com/$1 [R=301,L]

Props to Scrivs from Workboxers for providing the code.